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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

Podcasts

Austin Powers Music Supervisor and KCRW DJ Chris Douridas

You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning...

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

This episode comes to you from Foundation Management's offices in Brooklyn, New York, which is Lauv's management company. I...

Andy Grammer on Songwriting, Fear and Persistence

Welcome to episode number one of the New Music Business podcast! This interview...

Euphoria Music Supervisor Jen Malone Gives a Sh*t

Today's episode is with superstar music supervisor Jen Malone. She has placed music...

Welcome to The New Music Business with Ari Herstand

Welcome to the New Music Business Podcast! This is my first podcast I've...

Ari's Take Academy

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Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

Musicians Will Receive Assistance Under the Stimulus Package

Late last night/early this morning, Trump administration officials and top Democrats finalized an agreement on a nearly $2 trillion rescue package which will include provisions that help musicians, freelancers and other gig workers. As the New York Times reports: “At the insist...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went

Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...

How To Switch Distributors Without Losing Stream Counts or Playlists

When my high school band released our very first (and only… RIP Jahaziwoga) CD, there was one game in town to get it sold online. That was CD Baby. Shortly after, they were the first and only company that allowed self-released artists to get their music into iTunes. Maintaining...

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