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9 Reasons Your Band Isn’t Getting Press

1) You Don't Have A StoryWhen was the last time you read a show preview or album review of a band that discussed the actual music: the song structure, guitar tones, harmonic and melodic choices, drum tones, the pocket, innovative syncopation, varied time signatures, sonic flouris...

Top Music YouTubers Reveal Their Secrets At VidCon

From left: Margaret Gregory, Alejandro Manzano, Tyler Ward, Mike Falzone, David Choi, Meghan Tonjes, Peter HollensI originally wrote this for Digital Music NewsThis past weekend in Anaheim, CA was the world's largest gathering of YouTube lovers. Nearly 19,000 people attended the...

7 Ways To Crack The Musical Gatekeepers

Every scene has them. The bloggers, the radio DJs, the music editors, the local Twitter stars, the club and festival bookers. Gatekeepers are an elusive group of somebodies who once were nobodies.What they all have in common is they love the culture of music. They're typically no...

6 Types Of Emails You Should Never Send

I get a lot of emails from musicians asking me questions. I try to answer as many as I can, but I've been noticing a few serious email faux pas lately that I feel I need to address. This isn't meant to shame anyone, just help you understand how to best use the form of communicati...

How To Make Money From Your Music On An Ongoing Basis

Last month I profiled Jeff Price's Audiam on Digital Music News and how he looks to fix YouTube's royalty system. That's all well and good, but even if things worked perfectly in the YouTube royalty world, creators still rely on viewers to click ads. Then for those ads to generat...

How To Get Songs Placed On TV And In Movies

Last weekend at the ASCAP Music Expo at the Loews Hollywood Hotel I attended the Music Supervisor panel containing 5 music supervisors who actively place music in film and television.Over the course of my career, I've had about 30 TV placements (20 in the last year from my new re...

How To Be A Classy Self-Promoter

Why do we love it when politicians talk about themselves? Why do we love hearing them stump on the campaign trail talking about how great they are?Well maybe we don't love it, but we accept it. And vote for them.But we hate musicians who talk about themselves.In the hip hop commu...

Why Music Managers Just Don’t Cut It (The NEW Team)

Back in the day artists created and managers managed. The end.When I hear artists today say 'I just want to make music, I don't want to do any of the business stuff.' I want to scream 'YEAH, ME TOO!'But that's not today's reality.Artists who are lucky enough to have a manager who...

When Paying For Music Works

My ears are ringing.I bring ear plugs wherever I go. They're in a little plastic pinch-to-open container on my keychain. I put them in whenever I'm at a loud concert. Well most concerts really. Except for those at the Hotel Cafe. Because they know how to mix. It's a listening roo...

Why Are People (Not) Coming To Your Shows?

Until you have real fans who passionately love your music. Who fall asleep to you. Wake up to you. Drive to you. Work to you. Play to you. And make love to you. You need to figure out ways to get people out to your shows.In your early stages you won't have fans. You'll have peopl...

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I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went

Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...

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‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

California’s Music Economy Is About To Crash

Photo: Paul Kitagaki Jr./The Sacramento Bee California is on fire. But this economic blaze will ignite abruptly on January 1st and will affect the California music industry so drastically that it could completely burn it down. As the fifth largest economy in the world and the...