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Network Like A Music Pro At The First Ari’s Take Meetup

Fill up your business card pocket protector containers. Unwrap your CDs. Update your email signatures.The first Ari's Take meetup has arrived!I'd been planning on holding some form of gathering of minds in the physical world for sometime now after many reader requests. As much as...

What Musicians Can Learn From The Olympics

I don't own a television. 10 years ago that would have seemed ludicrous. But now, in a Netflix, Hulu, HBO Go world, it's quickly becoming the norm. At least for those under 30. So, needless to say, I haven't watched much of the Olympics this year. I was on a Southwest flight the...

What I Learned From My $12 Cup Of Coffee

Last night I went to a spot in Koreatown known for their coffee. I learned this after I went in. Actually, I was just walking around the neighborhood looking for a cafe and found this spot because they had a sign out front with a photo of a sexy looking coffee cocktail.My brother...

How To Submit To Pandora (Without a CD)

Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD.Finally.For as long as I can remember, the submission process for independent music has been an incredible headache. In the past, you had to submit...

Why I Hate Downloading Music

I'm sitting in on trumpet with another band at a gig tomorrow. The bassist (and head 'chart maker') just sent the horn section a Dropbox link to the charts and mp3s as a refresher to listen to before the gig.I clicked the mp3 link hoping it would open a player and I could just pl...

Don’t Be Late. Ever.

If LA has taught me anything, it's the importance of networking. I go on lunch and coffee dates (and set even more potential 'let's grab lunch sometime' dates) like I'm starving and undergoing life threatening caffeine withdrawal.The thing is, sometimes my dates are late. And I'v...

How To Act Completely Unprofessionally

Many of you have been following the MondoTunes drama on Twitter (here), (here) and (here). I reviewed them (and 6 other digital distribution services). Before I posted my full report, the founder, Steve Norris sent me a looooong email trashing the other services. I ignored it and...

8 Ways To Get The Best Deal For The Gig

We're nearing the holidays and musicians have been asking me what rates they should pitch to buyers who request their services. Be it a corporate holiday party, rotunda in the mall or a corner in a restaurant. This is an entire business in it of itself. I have friends, well, one...

How To Make A Killer Promo Video

They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, 'yeah these guys got it.' This video you can pass alon...

Carry Your Instrument On The Plane – It’s The LAW

I fly a lot with my guitar. It's a $2,000 Taylor. Over the years, airlines (namely US Airways and United) have told me that my guitar MUST be checked. This usually happens at the gate. However, at LAX they have their own guards checking you BEFORE you even get to security. A few...

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I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went

Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...

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‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

California’s Music Economy Is About To Crash

Photo: Paul Kitagaki Jr./The Sacramento Bee California is on fire. But this economic blaze will ignite abruptly on January 1st and will affect the California music industry so drastically that it could completely burn it down. As the fifth largest economy in the world and the...