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50 Is The Magic Number (Book a Headlining Tour)

Building a fan base is a daunting task. Just reading that sentence your blood pressure probably rose a couple points. Everyone talks about how it's so important to 'build a fan base,' but no one really gives a simple way how or what that even really means.You should not look at t...

How I Made $13,544 In A Month (on Kickstarter)

You may have heard the Amanda Palmer story on how she made $19,000 in 10 hours (3 years before her $1.2 million Kickstarter) on Twitter. Or maybe you haven't, but it's quite impressive. But the thing that always bugs me about these stories - especially when they're titled 'Indie...

Smash Your Shitty Guitar

When I was 14 and wanted to learn guitar my mom took me to a pawn shop to get my first guitar. I knew absolutely nothing about guitars and picked the one in our price range that looked cool. It was an electric so we also got a small practice amp. I couldn't tell you what the guit...

The Hardest Part About Being Your Own Manager

I once organized a show with a manager of a band in a city where I had a sizable draw. The show was pitched to me by the manager as a great opportunity for me to get in front of many new fans and make a good amount of money. He told me his band brought 550 to their CD release. I...

Are You In The Right City For Your Music

I lived in Minneapolis for 7 years. Other than making great friends, becoming a supportive member of the music community and my overall love for the city itself, it wasn't the right music scene for my style of music. Meaning, there were very few other artists making music within...

Buy My Music Dammit (Spotify vs iTunes)

**The biggest news story in the music world last week was David Lowery's response letter to the NPR intern Emily White about the moral implications to not purchase music. This has been a massive debate ever since Napster hit over a decade ago. My post below was written before Low...

How To Be A Great Opening Act

Being the opener for a more established act can be one of the best ways to make new fans. I can pinpoint specific opening gigs where I gained a large amount of fans who are still incredibly supportive to this day. I love opening slots for more established acts because I get to wi...

Rockstars Are People Too

I desperately wanted to get my song 'Last Day' on Grey's Anatomy because I thought it was just perfect for the show. So I researched who the music supervision company for the show was and discovered they had a blog. I read up on the blog and found that one of the music supervisor...

What Do You Mean We Don’t Get Paid? (The Confirmation Email)

Once you have a show confirmed you should send one final email that includes all of the necessary details. This acts like a contract. Most venues with capacities under 600 don't typically work with contracts - especially when booking directly with the artist. Even if they do work...

What You Need To Do On Show Day

Musicians are traditionally lazy. That's where all the statistics that you'll never 'make it' come from. It's all the lazy musicians who say they want it but will never put in the work necessary to make it, so they won't. You will absolutely make it...

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Popular Posts

I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went

Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...

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‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

I Met With Senate Majority Leader of CA About AB5. Here’s How It Went

I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

California’s Music Economy Is About To Crash

Photo: Paul Kitagaki Jr./The Sacramento Bee California is on fire. But this economic blaze will ignite abruptly on January 1st and will affect the California music industry so drastically that it could completely burn it down. As the fifth largest economy in the world and the...