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Income
How Much You Should Be Charging For Merch
I was just at a show last night at the Echo in east LA. A band from Philly was the 2nd of 3 acts. The other two were local, but this Philly band was who we were there to see. I went with a manager friend of mine who had been following these guys for a few years. There was a prett...
Income
Why You Shouldn’t Promote Your Music On iTunes
We all know recorded music sales are dying. It's a Titanic size plank that sales have been marching down for years, but eventually they'll fall off. But we're not there yet. Last year, Americans bought 257 million albums – an 11% drop from 2013. That's still a hefty number, but...
Performing
11 Reasons Why You’re Failing At Open Mics
Open mics are a great place to gain experience. When you're starting off, you should be playing anywhere and everywhere. Your first 30 or so shows won't be paid. As they shouldn't be. You're most likely not very good yet and don't deserve to be paid for these performances. Open m...
Booking
9 Things To Consider When Choosing A Music Venue
You know where to play locally. You've been to most clubs and have made mental lists of the venues you'd like to play. Some of them are venues you want to pursue now and some you set as ones to work for when your fan base is a bit bigger. Some you've played and have vowed never t...
Performing
How My (Mini) Tour Taught Me To Love Performing Again
Photo by Roman SobusWow. I just had 3 of the most amazing shows of my career. They weren't the biggest audiences I've ever played to or the highest paying shows I've ever had and they weren't the best musical performances I've ever given.These were some of the best shows I've had...
Web
The Biggest Mistake Bands Make With Lyrics
I've recently been obsessed with one of the local openers' albums for my upcoming tour. I hear a lot of new music. Most of it is average. Some of it below average. And very seldom do I hear a record that stops me in my tracks like this one has. I've been playing it on repeat on S...
Community
Hey Midwest! Join Me At The Music Biz Meetups
I'm doing a quick Midwest tour at the end of the month and I want to meet the Ari's Take crowd! I've hosted a couple meetups before my shows in LA and they went really well. Lots of people exchanged business cards and made connections. Past meetups have included entertainment law...
Performing
Don’t Play To The Assholes
I just returned from a 3 week tour visiting about 15 states and 3 seasons. Yay America. Most of these shows on this run were on college campuses. I do a fair amount of college shows. They're fun. They pay well. And the audiences are mostly very attentive. However, once in awhile...
Management
You Can Pay Important People To Listen To Your Music
It's always been one of the biggest difficulties for an independent musician: how to get their music heard by 'important people.' Influencers. Industry people. Celebrities. Bloggers. Radio DJs. Music supervisors. Promoters. Booking agents. Managers. Labels.The issue has always be...
Performing
Phish At The Forum: A Teachable Moment For Every Band
You may not get Phish. But that's because you've never been to a show. Phish isn't their hits (they've had one - 20 years ago). Phish isn't their albums (however some are pretty damn good). Phish isn't just the music (however they're all masters on their instruments).Phish is abo...
Popular Posts
I Met With AB5 Author Assemblywoman Gonzalez. Here’s How It Went
Yesterday morning 5 musicians and I piled into my car at 7am (!!) and we made the excursion down to San Diego to Assemblywoman Lorena Gonzalez’s office to discuss the effects of California’s new law AB5 on the music community. If you’ve been living under a rock the past cou...
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Attitude
‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram
I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...
California
I Met With Senate Majority Leader of CA About AB5. Here’s How It Went
I just left Senate Majority Leader of California, Robert Hertzberg’s office in Van Nuys. We were awarded this meeting based on the petition (started by Alicia Spillias and Adrianne Duncan) which now has over 30,000 signatures. SIGN IT!! If you've been out of the loop about the...
Income
9 Things to do now that Your Gigs are Cancelled Because of Coronavirus
Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....
Community
California’s Music Economy Is About To Crash
Photo: Paul Kitagaki Jr./The Sacramento Bee California is on fire. But this economic blaze will ignite abruptly on January 1st and will affect the California music industry so drastically that it could completely burn it down. As the fifth largest economy in the world and the...