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Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

Every small business needs a website. Similarly, every musician needs a website. If you're doing it right, you're operating your career like you are running a small business. Yes, Facebook is great and you should probably have a Page there. And yes, Instagram is the hottest thing...

When you have new, unreleased songs or demos you'd like to share with your team, you need a way to send them. Sounds simple enough, however, I can't tell you how many times I get sent broken links, 'empty' Soundcloud playlists or Dropbox links that won't stream - or are, gasp, 50...

I bet you didn't realize that most cover videos on YouTube are illegal. Unless the artist worked with a Multi Channel Network (MCN) that had an agreement with the publisher, the only way the cover video could be legally monetized (uh, earn money from ads) was if the publisher hap...

It only took Twitter about 10 years, but they have finally opened up account verification to the non-elites. In the past, the only way to get a Twitter account verified was to know someone at Twitter. Seriously. I once asked a musician with the magical blue verified check mark ne...

I got a an email from one of my favorite singer/songwriters yesterday. I've been on his email list for a couple years now and I go to his shows whenever he plays in town - which is often because he lives here. In this email he discussed that he had all the songs written for his n...

I'll admit it, I'm a Facebook junkie. Hopelessly addicted. If I don't get my daily (hourly) fix I start to have withdrawal. It's pathetic. I fully admit it. But alas, this is the world we live in.I was invited to a friend's record release show Event today on Facebook. I had seen...

Giving away song downloads used to be the standard incentive to get people to sign up for your list. Now that fewer and fewer people want to download music, you have to come up with other incentives to get them to sign up. It's best to list on your website what the fan will get i...

I've recently been obsessed with one of the local openers' albums for my upcoming tour. I hear a lot of new music. Most of it is average. Some of it below average. And very seldom do I hear a record that stops me in my tracks like this one has. I've been playing it on repeat on S...

1) Your Call To Actions Are Too FrequentDon't enter every contest you stumble upon that could win you $100 in recording gear. Pick and choose the best contests that can advance your career the most. Nearly every band driven contest is based on votes. Some, however, CAN be extreme...