Ari Herstand

If LA has taught me anything, it's the importance of networking. I go on lunch and coffee dates (and set even more potential 'let's grab lunch sometime' dates) like I'm starving and undergoing life threatening caffeine withdrawal.The thing is, sometimes my dates are late. And I'v...

Many of you have been following the MondoTunes drama on Twitter (here), (here) and (here). I reviewed them (and 6 other digital distribution services). Before I posted my full report, the founder, Steve Norris sent me a looooong email trashing the other services. I ignored it and...

We're nearing the holidays and musicians have been asking me what rates they should pitch to buyers who request their services. Be it a corporate holiday party, rotunda in the mall or a corner in a restaurant. This is an entire business in it of itself. I have friends, well, one...

They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, 'yeah these guys got it.' This video you can pass alon...

I fly a lot with my guitar. It's a $2,000 Taylor. Over the years, airlines (namely US Airways and United) have told me that my guitar MUST be checked. This usually happens at the gate. However, at LAX they have their own guards checking you BEFORE you even get to security. A few...

There's no point in playing a show if no one shows up. Just listing a show on your Facebook Page will not bring people. Bands sometimes think that all they need to do is go on tour and get their shows listed on the venue's website and people will magically show up because they ar...

Years ago I got back late after a local gig and was exhausted. I carried in my guitar and cash box, but left some of my other gear in my car - including my $2,000 trumpet (no judging - I was young, stupid and TIRED). The next morning, as you would imagine, I awoke to a smashed ba...

For you Twitter beginners please read Why You Have No Twitter Followers first. That will give you the basics of Twitter and will catch you up to speed to understand this piece.For the rest of us though, let's get into this debate.Over the years, I've had many Twitter friends, er,...

I outlined in Double Your Income...No Really why merch is so important and how it can directly lead to you becoming a full time musician. It's the way every one of my tours is financially successful. I should say that again. The reason I'm one of the few musicians who has made ev...

I originally wrote this for ASCAP. I've recorded 4 full length albums, 1 EP, many singles (see YouTube), two live albums and countless demos. I've sat in on famous A room sessions to home studio sessions and I've worked with Grammy winners to students and everyone in between.T...