Join the movement

Join the movement!

Join the movement!

Can I Open For You? Maybe. But Probably Not

Join the movement!

Must Read

Musicians Will Receive Assistance Under the Stimulus Package

Late last night/early this morning, Trump administration officials and top Democrats finalized an agreement on a nearly $2 trillion rescue package which will include provisions that help musicians, freelancers and other gig workers. As the New York Times reports: “At the insist...

9 Things to do now that Your Gigs are Cancelled Because of Coronavirus

Deep breath. Shit’s scary right now. Yeah. I put on CNN for 15 minutes last night and nearly fell into a full on panic. Shut that shit off. Cable news is not helping anyone. Oh, and don’t listen to that Joe Rogan podcast episode with the infectious disease specialist either....

‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...
Ari Herstandhttps://ariherstand.com
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of “Saw your show last night. Love your sound. If you ever need an opener hit me up.” As you may expect I never got a reply. Not one. These bands weren’t rockstars. On the contrary, they only were only getting around 50 people out to their local shows. I thought at the time, what’s the big deal? Why won’t they let me open a show or get back to me. I’m good!

I realized early on that I was going to need to make my own success. Once I started becoming increasingly more popular in the region every one of the bands that I initially hit up began to take notice. When I was out at shows they came up to me and started up a conversation. None of them ever remembered I sent them emails.

+Be A Supportive Member Of The Music Community

Eventually many of the bands and I became close friends. By the time I left Minneapolis and moved to LA I had played a show with virtually every band that I had sent an email to.

+The Opener

+Headlining

I get emails all the time from young bands asking to open for me. This is not how you approach this. Let me say this again. If you’re reading this and you have asked me to open my show (I know you’re out there) pay close attention. The reason I didn’t get back to you or did get back to you with an open ended “maybe,” is because you have to understand how this works.

Until bands get to the point where they can sell out a venue regardless of the other bands on the bill, there will always be the necessity for a “bill buffer.” No one wants to put a show together including bands that cannot draw. Not promoters, venues or other bands.

Bands that contact me to open my shows may think I’m a rockstar in their region, but I’m not. I need bill buffers for every show I play. So, if you can’t draw more than your 20 closest friends and family, then most likely I (and others) will not see you as a viable bill buffer.

+50 Is The Magic Number

You have to make your own success. Figure out a way to build a following without the help of other bands. Once you have something to show for yourself then you have something to bring to the table. Instead of sending an email of “Love your band, let me open sometime,” you should get to know that band. Go to their shows. Become friends, while building your own fan base. Then when you both have substantial draws then you can put a show together.

+How I Got 250 People To My Debut CD Release
+Shows Sell, Events Sell Out

+Become a Supportive Member Of The Music Community

Join the movement!

Advertisement

Podcast

Welcome to The New Music Business with Ari Herstand

Welcome to the New Music Business Podcast! This is my first podcast I've...

Andy Grammer on Songwriting, Fear and Persistence

Welcome to episode number one of the New Music Business podcast! This interview with Andy Grammer was recorded...

Euphoria Music Supervisor Jen Malone Gives a Sh*t

Today's episode is with superstar music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta,...

Austin Powers Music Supervisor and KCRW DJ Chris Douridas

You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s....

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

This episode comes to you from Foundation Management's offices in Brooklyn, New York, which is Lauv's management company. I sat down with Emma MacDonald,...
Advertisement

Related Posts