Shows
What You Need To Do On Show Day
Musicians are traditionally lazy. That's where all the statistics that you'll never 'make it' come from. It's all the lazy musicians who say they want it but will never put in the work necessary to make it, so they won't. You will absolutely make it...
Community
How I Got 250 To My Debut CD Release (Getting Started)
The biggest question I get asked is 'how do I get started.' The easiest answer is 'with your friends.' Even rock stars started by playing shows in front of their friends at their local club. At your earliest shows you're not going to have 'fans,' you're going to have friends comi...
Attitude
Can I Open For You? Maybe. But Probably Not
When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of 'Saw your show last night. Love your sound. If you ever need an opener hit me up.' As you may expect I...
Income
How To Double Your (Merch) Income… No Really
When you're on tour, merch is your #1 income generator. This can't be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it...
Promo
Shows Sell, Events Sell Out
You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...
Promo
Friend Fatigue
You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...
Booking
Don’t Be Afraid Of The Phone
I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...
Latest News
Austin Powers Music Supervisor and KCRW DJ Chris Douridas
You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning...
Politics
Musicians Will Receive Assistance Under the Stimulus Package
Late last night/early this morning, Trump administration officials and top Democrats finalized an agreement on a nearly $2 trillion rescue package which will include provisions that help musicians, freelancers and other gig workers. As the New York Times reports: “At the insist...
Podcasts
Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label
This episode comes to you from Foundation Management's offices in Brooklyn, New York, which is Lauv's management company. I sat down with Emma MacDonald,...
Podcasts
Andy Grammer on Songwriting, Fear and Persistence
Welcome to episode number one of the New Music Business podcast! This interview with Andy Grammer was recorded...
Podcasts
Euphoria Music Supervisor Jen Malone Gives a Sh*t
Today's episode is with superstar music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta,...